Brands. Research. Strategy.
I'm a communication strategist with a commercial eye and an analytic heart, based in Antwerp, Belgium.
At the moment I work as a strategic planner at Wunderman Thompson Belgium. I help clients in HR, retail, FMCG, media, QSR and education with strategies for their campaigns, product launches and customer experience improvement.
I hold a Phd in advertising effectiveness from the University of Antwerp. As guest professor at KU Leuven, I try to bring the insights from academia and practice together in the master's course Advertising.