Branding. Research. Strategy.

I'm a communication strategist with a commercial eye and an analytic heart, based in Antwerp, Belgium.
I work as a strategy director at Wunderman Thompson Benelux. I help clients in HR, retail, FMCG, media, QSR and education with communication and business strategies for their campaigns, brands, product launches and customer experience improvements. Projects that were recognized with various awards, including Effies and a Cannes Lion.

I hold a Phd in advertising effectiveness from the University of Antwerp. As frequent speaker and guest lecturer (KU Leuven and UAntwerp) I try to bring the insights from academia and practice together.